Job Brief

Do you have an eye for marketing? Are you passionate about marketing a new product or service? If so, we are seeking a qualified marketing specialist with an enthusiasm for conducting marketing research into business to business client needs, purchasing habits and trends. You will be an important member of the marketing team, helping to develop and execute a variety of campaigns aimed at branding, service promotion and more. Put your passion to good use as you use effective marketing principles, tools and tactics. We reward excellent work with a competitive salary and benefits package, as well as the opportunity to develop your own campaigns and exercise creative control.

Responsibilities

• Collect data on market competitors, including prices, services sales and sales campaigns, as well as marketing methods
• Gather and analyze information on business to business needs and preferences, as well as demographics, with the goal of identifying potential markets for sales
• Develop reports and presentations on findings, create graphics to illustrate important information and translate complex findings and materials into easy-to-understand text
• Develop and execute marketing initiatives to appeal to target audience using appropriate channels such as email, social media and traditional media
• Brainstorm with team members to develop creative ideas for promotional events and campaigns, and liaise with third-party vendors to execute successful events
• Develop means of measuring effectiveness of marketing and promotional campaigns, including advertising and communications strategies
• Attend and contribute to staff conferences to educate management about research findings and discuss proposals for branding and promoting products
• Forecast and track trends in marketing and sales, monitor industry statistics and follow trends in trade literature

Requirements and skills

• Strong communication and interpersonal skills for working with others and liaising with external groups and vendors
• Ability to analyze data and make decisions based on your findings
• University degree with emphasis in communications, advertising, or marketing.

Preferred:

• Ability to create graphic illustrations, charts, presentations, and marketing plans.
• Experience managing marketing budgets